Retail & E-commerce · New Zealand
Unified commerce platforms connecting your physical store, online shop, and customer data.
Unified commerce platforms that connect physical and digital retail. From POS integrations to AI-powered recommendations and loyalty programmes.
Retail & E-commerce technology, built around how the work really happens
Retail has two jobs: sell, and keep stock, orders and customers consistent across every channel. Most NZ retailers lose time and margin where those meet, with websites, point of sale, stock and accounting running as separate systems.
We build and connect e-commerce, POS, inventory, fulfilment and loyalty systems so the numbers agree and customers get a consistent experience. We work with online retailers, multi-store operators, wholesalers, distributors and brands selling direct.
Sometimes the right answer is configuring Shopify well. Sometimes it is custom. We will tell you which.
Use Cases
What we build for retail & e-commerce organisations
E-commerce builds and optimisation
Stores designed to convert and to be maintained by your team.
- ✓Shopify, WooCommerce, BigCommerce or custom builds
- ✓Performance, SEO and mobile-first design
- ✓Product data and catalogue management
- ✓Checkout and payment gateway integration
- ✓Analytics and conversion tracking
Unified commerce integration
One version of stock, price and customer across web and stores.
- ✓POS integration, such as Lightspeed
- ✓Real-time or scheduled stock sync
- ✓Click-and-collect and ship-from-store logic
- ✓Order management across channels
- ✓Reconciliation into Xero or MYOB
Fulfilment and logistics
Orders that get picked, shipped and tracked without re-keying.
- ✓Courier integrations, such as NZ Post and Aramex
- ✓3PL and warehouse system connections
- ✓Label printing and tracking updates
- ✓Returns and exchange workflows
- ✓Delivery exception alerts
Loyalty and customer programmes
Programmes that use your data to bring customers back.
- ✓Points, tiers and rewards logic
- ✓Customer segmentation and lifecycle messaging
- ✓CRM integration for a single customer view
- ✓Offer and campaign management
- ✓Reporting on programme performance
AI customer assistants
Handle common questions and guide shoppers at any hour.
- ✓Order status, delivery and returns questions
- ✓Product recommendations from your catalogue
- ✓Escalation to staff with context
- ✓Guardrails on pricing and policy answers
- ✓Conversation insights for merchandising
Retail analytics
Know what is selling, where, and why.
- ✓Margin and sell-through reporting
- ✓Inventory ageing and reorder insights
- ✓Channel and campaign performance
- ✓Cohort and repeat-purchase analysis
- ✓Dashboards for owners and buyers
Common challenges in retail & e-commerce
The patterns we see again and again in retail & e-commerce businesses — and what they cost.
Online and in-store stock counts that never quite match
Customer data trapped in the POS, never reaching the email or loyalty system
Manual reconciliation between Shopify, Xero, and your inventory tool
Generic e-commerce templates that look like everyone else's store
What We Build
How we help retail & e-commerce businesses
Unified commerce integration
Connect Shopify, Vend/Lightspeed, Xero, your warehouse and your marketing tools so stock, sales, and customer data flow once and stay in sync.
Loyalty and customer programmes
Customer programmes that span online and in-store — not just a points scheme, but a properly integrated system that grows repeat purchase.
Custom e-commerce builds
When the template no longer fits the business — custom Shopify, headless commerce, or full custom builds with the performance and SEO that matters.
AI-powered customer assistants
Recover abandoned baskets, answer product questions, and handle returns enquiries automatically — 24/7, on your site and in your brand voice.
Systems and platforms we work with
We integrate with what you already run rather than asking you to replace it.
Commerce platforms
POS and inventory
Payments
Accounting and logistics
Marketing and CRM
Compliance, privacy and security
Consumer law
We build checkout, pricing and returns flows with the Fair Trading Act 1986 and Consumer Guarantees Act 1993 in mind, though you remain responsible for your own policies.
Payments and card data
We use hosted payment providers so card data never touches your servers, which keeps PCI DSS scope small.
Privacy and marketing consent
Privacy Act 2020 aligned data handling, and consent capture that supports the Unsolicited Electronic Messages Act 2007.
Reliability
Peak periods such as Black Friday and Christmas are planned for, with load testing, monitoring and rollback plans.
How We Work
From first conversation to production
1. Discovery
We map how work and data move today — who touches what, where information is re-keyed, and where it gets lost — by talking to the people doing the work.
2. Scope and prioritise
We agree a first release that solves one concrete problem well, with a roadmap for what follows, so value shows up early without a big-bang commitment.
3. Design with users
Prototypes are tested with real users before build, because adoption, not features, decides whether a system succeeds.
4. Build and integrate
Iterative delivery with regular demos on working software, integrated with your existing systems from the start.
5. Launch and support
Staged rollout, training material, monitoring and ongoing support so the system keeps working after go-live.
Services we apply for retail & e-commerce clients
Retail & E-commerce — work and specialist pages
Specialist Pages
Retail & E-commerce — common questions
Do you work with Shopify, BigCommerce, or custom platforms?
All of them. Shopify is usually the right call for NZ SMB retail, but we also build on headless platforms and custom stacks when scale or product complexity demands it.
Can you connect online and in-store properly?
Yes — that is one of our most common briefs. POS to e-commerce to accounting to email, with stock and customer data flowing in real time.
What about AI on the storefront?
We build AI assistants that handle product questions, sizing help, returns, and abandoned cart recovery — trained on your catalogue and your brand voice.
Should we replatform or fix what we have?
Often fixing is cheaper. We start with an audit of your current store and integrations and recommend the smaller change when it will do the job.
Who owns the software and the data?
You do. Data, source code and documentation are yours, agreed in writing up front. We avoid proprietary lock-in and document systems so another team could maintain them.
How long does a typical project take?
It depends on scope. A focused first release is typically scoped in weeks, and larger platforms are delivered in phases so you get working software early. We provide a written scope and estimate after a discovery conversation rather than a guess on the first call.
Is this relevant if we are a smaller organisation?
Yes. Many engagements are a single workflow rather than a platform. We will tell you honestly if an off-the-shelf product is a better fit.
Working in retail & e-commerce? Let's talk.
Book a free 30-minute call. We will listen to where you are stuck and tell you honestly which approach would make the biggest difference for a retail & e-commerce business at your stage.
Get a Free Audit