Data & Analytics · New Zealand
Data & Analytics for
NZ Businesses
You can not improve what you do not measure. We set up the right tracking, build clear dashboards, and automate your reporting — so you always know what is driving results and where to focus your budget.
Flying blind is expensive
Without proper tracking, every marketing decision is a guess. We fix that.
Of NZ businesses make marketing decisions without reliable data
Better ROI when marketing spend is guided by conversion data
One dashboard — all your channels, all your metrics, always current
What we set up for your business
A complete analytics stack — from raw tracking through to automated reporting — so you always have the data to make confident decisions.
Google Analytics 4 Setup
Properly configured GA4 with event tracking, conversion goals, and audience segments — not just the default install that misses half your data.
Conversion Tracking
Track form submissions, phone calls, quote requests, and purchases — so you know which channels are actually generating leads and revenue.
Custom Dashboards
A clear Looker Studio dashboard showing your key metrics in one place — updated automatically, shareable with your team, no login required.
Automated Reporting
Weekly or monthly performance reports emailed to you automatically. No one needs to build them manually — they just arrive.
Campaign Attribution
UTM tracking and campaign tagging so you know exactly which ads, emails, and channels are driving traffic and leads — not just guessing.
Funnel Analysis
See exactly where visitors are dropping off on your site, which pages convert, and what changes would have the biggest impact on your results.
How we approach it
Analytics Audit
We review your current setup — what is tracking, what is missing, and what decisions you are currently unable to make because the data is not there.
Tracking Plan
We define every event, conversion, and data point that matters to your business — before writing a line of code.
Setup & Configuration
GA4 events, Tag Manager, conversion goals, UTM structure, and dashboard builds — all properly set up and tested.
Handover & Training
We walk you through the dashboards, explain how to read the data, and set up automated reports so insights arrive without effort.
In Detail
What you actually get
Many businesses have plenty of data and little insight. Reports are built by hand each month, figures differ between teams, and nobody quite trusts the numbers.
We build the foundations, a trustworthy data model and automated pipelines, then the dashboards and reports on top, so decisions are made from one agreed set of figures.
Data foundations
- ✓Inventory of sources and their quality
- ✓Pipelines from accounting, CRM, operations and web analytics
- ✓A single, documented data model
- ✓Automated refresh and quality checks
Dashboards and reporting
- ✓Executive, operational and team-level views
- ✓Metrics defined once and used everywhere
- ✓Drill-down from summary to detail
- ✓Scheduled report delivery by email
Advanced analysis
- ✓Forecasting and trend analysis
- ✓Customer segmentation and churn indicators
- ✓Margin and profitability analysis
- ✓Foundations for AI use cases
Governance and handover
- ✓Access by role and sensitivity
- ✓Data dictionary and documentation
- ✓Training for report users and owners
- ✓Ongoing support if required
Tools and technology
We work with what you already use wherever we can, and recommend alternatives only when there is a clear reason.
Visualisation
Data platform
Pipelines
Is this the right fit?
We would rather tell you up front.
Likely a good fit if
- ✓Reporting relies on manual spreadsheet work
- ✓Different teams report different numbers
- ✓You have data in several systems and no joined-up view
- ✓You want to act on information sooner
Probably not the right fit if
- –The underlying data is not being captured at all, so capture comes first
- –You need a single one-off report
- –A built-in report in an existing tool would do
How we can work together
Fixed-scope project
A defined outcome, scope and timeline agreed in writing after discovery. Best when requirements are clear.
Phased delivery
A roadmap broken into releases, each delivering working software. Best for larger platforms where priorities will evolve.
Ongoing support or retainer
Monitoring, fixes and improvements after launch, so the system keeps pace with the business.
More detail on how we work
What if our data is messy?
It usually is. Cleaning and reconciling it is part of the work, and we show you the problems found so they can be fixed at the source.
Do we need a data warehouse?
Not always. For smaller organisations, direct connections and a lightweight model are enough. We recommend the simplest approach that will last.
Can non-technical staff use the dashboards?
That is the aim. We design for the people who will use them and train them, so they are not dependent on an analyst for every question.
Who owns what we build?
You do. Source code, configuration, data and documentation are yours, agreed in writing before work starts. We avoid proprietary lock-in and document what we build so another team could take it over.
Common questions
We already have Google Analytics — isn't that enough?
Most businesses have the basic GA tag installed but have never configured goals, events, or conversion tracking. Without that, you are only seeing traffic — not leads or revenue. We audit what you have and fill the gaps.
What is the difference between GA4 and Universal Analytics?
Universal Analytics stopped collecting data in July 2023. GA4 is the current standard — it works differently and requires a fresh setup to capture the right events. If you have not migrated properly, you are likely missing data.
What tools do you use for dashboards?
Primarily Looker Studio (free, integrates natively with GA4 and Google Ads), sometimes Airtable or custom builds for businesses with more complex reporting needs.
Do I need a big business to justify this?
No. Even a solo operator running Google Ads or relying on their website for leads benefits enormously from knowing which pages convert and which campaigns are worth the spend.
Where to look next
Industries we apply this in
From the blog
Know what is actually working
Book a free 30-minute analytics audit with our NZ-based team. We will show you exactly what your current setup is missing and what it would take to have real visibility across your business.
Book a Free Analytics Audit