Legal Services Website — Auckland
A mobile-first redesign and AI intake build for an Auckland legal services provider — taking a site with zero digital lead capture to a structured intake flow with rebuilt SEO foundations.
The Challenge
An Auckland legal services provider operating across multiple practice areas — with an outdated, non-mobile-optimised site that generated no digital leads. All enquiries required a phone call just to acknowledge, creating a significant conversion gap for a firm competing on trust and responsiveness.
The problem we were asked to solve
An outdated, non-mobile-optimised site with zero lead capture. Enquiries from prospective clients either went unanswered or required a phone call just to acknowledge — a significant conversion problem for a firm competing on trust and responsiveness. The site had no practice area structure, no intent-based content, and was invisible to search engines for the queries that mattered.
Our Approach
How we tackled it
Conducted an SEO audit of the existing site — cataloguing missing page titles, duplicate metadata, unstructured content, and the complete absence of intent-based copy for the firm's practice areas.
Designed a new information architecture around how potential clients actually search — dedicated pages for each practice area with clear scope, process, and CTAs, rather than a generic 'Our Services' landing page.
Built AI-assisted intake routing across practice areas — a family law enquiry routes differently from a commercial dispute, so the right team receives a qualified, context-rich lead rather than a generic contact form submission.
Rebuilt the full SEO foundation — page titles, meta descriptions, heading structure, and page copy — targeting local legal service queries across each of the firm's key practice areas.
The Solution
What we built
A modern, mobile-first rebuild with AI-assisted intake routing across multiple practice areas, clear service navigation, and structured content architecture built for legal-specific search queries. SEO foundations rebuilt from scratch — titles, metadata, headings, and page structure all rebuilt with intent-based keywords.
Mobile-first responsive design — performant on low-end mobile devices
AI-assisted intake form with routing logic across practice areas
Practice area page architecture optimised for legal search intent
Performance optimisation — fast load times on mobile networks
Complete SEO rebuild — titles, metadata, headings, and structured content
Technology
Results
What changed
Replaced a site with zero digital lead capture with a structured intake flow — AI-assisted routing, mobile-first performance, and SEO foundations in place to rank for local legal service queries. The firm now has a professional online presence that can convert search traffic rather than just occasionally appearing in it.
Capabilities applied
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